Miller High-Life Ad: $11.50 is not a lot for a burger & this commercial STILL makes no sense.
On Tue, 10 Jul 2007 14:31:25 -0700, Pira-International
> wrote:
>On Jul 9, 4:02 pm, norman mailer-daemon > wrote:
>> Miller truck driver bursts into a restaurant rambling on about "$11.50
>> for a hamburger...", goes into the kitchen and takes all of the Miller
>> out of the fridge and drives off with it-- still rambling on about
>> "This beer is about 'High Life'... "
>>
>> So, this ad makes no sense on many levels.
>>
>> - $11.50 is not a lot of money to pay for a burger in a nice
>> restaurant.
>>
>> - And if the writers of this ad assume people think this IS a lot to
>> pay for a burger, wouldn't it mean that people who could afford it are
>> living "the high life"??
>>
>> Doesn't "living the high life" mean you can spend money without
>> concern?
>>
>> Why would the truck driver take back the beer because a nice
>> restaurant charged too much money for a burger?
>>
>> In the 60's & 70's, Madison Avenue was once the center of the universe
>> for clever, funny, well-produced advertising.
>>
>> But in ithe past decade or so, it looks like they are just hiring
>> people off the street to write tripe like this.
>
>This is an incredible commercial. It is different in its approach, and
>markets itself directly to the main segment who purchases a miller.
>Living the high-life isn't about money at all - it's about living
>happy and with good friends. This ad is genius, and elicited laughter
>from myself and my friends when we first saw it.
>
>Heath
You're a funny fruit bat. Is you wife home? I would like his
opinion.
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