Max Hauser wrote:

> "Jerry Avins" > in
> :
>
>>...
>>I think that the ascendancy of the spelling "ketchup" is primarily a
>>result of Heinz having chosen it. Hunt's apparently sells both "catsup"
>>and "ketchup", depending on the market. There are those who think that
>>ketchup is genuine and variant spellings are somehow fake, on the model of
>>"cream" and "creme".
>
>
>
> Of course popular late-20th-c. editions of even the two dominant
> 20th-century US cookbooks (Fannie Farmer and _The Joy of Cooking_) disagree
> with those folks, as I mentioned. (They might want to look at a few
> cookbooks I listed.)
>
> Not to read too much into your example, Jerry. But it reminds me how usage
> and writing experts go on about affected US spellings done for cynical
> marketing purposes. ("Shoppe" for shop, specifically in the US -- where
> "shoppe" is archaic -- it may be still common in England, I'm not sure).
> "Creme," no accent, isn't a regular word in US, France, or I think England.
> (Of course crème, with the grave accent, is a common French word, usefully
> imported to English-speaking countries in names of specialty foods -- crème
> fraîche, crème anglaise. English is always importing useful expressions.)
>
> So if someone's willing to write "creme" in the US, they might equally spell
> it kreme -- and what do you know, they do!
>
>

Psst, Jerry...Krispy Kreme!

I had to look it up i just assumed it was crispy creme

http://www.krispykreme.com/
--
JL