osmium > wrote:

> I got an ad today from Macy's for "Miss Boucehron" perfume.
>
> What business school wizard decided that the name of a goat cheese might be
> a really neat name for a new perfume?
>
> The cheese is great, BTW.

Boucheron is a name of the famous Parisian jewellery firm. Like some
other jewellers, they have expanded to marketing perfume some decades
ago.

The cheese is called Bûcheron (the word literally means "woodcutter",
"lumberjack").

Victor