"Dee Dee" > wrote in message
...
>
>> Because people tout Whole Foods (and TJ's) so often it sometimes appears
>> everything they have is better. It's almost like Food TV, except it's
>> not.
>> It's Usenet. It's not reality, at least not in every location across the
>> country. And that's as if there is one near where you live. Marketing,
>> marketing, marketing
>>
>> Jill
>>
> Marketing is not always bad; I'm not against it. I was listening to local
> radio a moment ago and saw that Lowe's is having a 20% of some flooring
> which I am ready to buy. Or is this advertising. I don't know the
> difference in terms.
>
> Lowe's don't/doesn't really need to advertise most of the time; same as
> WF, TJ's and Wegman's. They catch a a few extra/new people probably by
> advertising; still don't know if you call this 'marketing.' Is that what
> you mean?

Supermarkets actually make money by running ads, especially the circulars in
the Sunday paper. It enables them to tell manufacturers they "need ad
money". They expect the manufacturers to share in the cost of ads, and
often, it's an immediate savings reflected in the price of the stuff they
order. It's not exactly a "clean" equation for the manufacturer, because a
chain may order 10X more than they expect to move during a one-week sale,
but nobody looks too closely at these things.