FoodBanter.com - Iron City to sell beer in Aluminum bottles

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Iron City to sell beer in Aluminum bottles

http://www.post-gazette.com/pg/04237/366764.stm

The brewery has entered a partnership with Pittsburgh-based Alcoa Inc., the
world's largest aluminum maker, to produce aluminum bottles that keep beer
colder for longer, Alcoa officials said.
Alcoa and Pittsburgh Brewing today were announcing that about 20,000 cases
of the new aluminum bottle beer are being shipped out this week to many of
the 28 states where Iron City is sold.

>The brewery has entered a partnership with Pittsburgh-based Alcoa Inc., the
>world's largest aluminum maker, to produce aluminum bottles that keep beer
>colder for longer, Alcoa officials said.

Aluminum is an excellent conductor of heat; how will it keep beer cold
longer?

Longer than what? Bottles? Cans?

vince norris

That is what I wonder. I always thought glass took longer to get cold, but
it stayed cold longer than aluminum. But then the cold part might be part of
the marketing hype, which has nothing to do with reality.

Tom
>
> Longer than what? Bottles? Cans?
>
> vince norris

Here is a link from a Seattle newspaper!! It has a picture of the bottles
and an explanation.

http://seattlepi.nwsource.com/busine...y=1310&slug=Me
tal%20Beer%20Bottles
"mary" > wrote in message
...
> http://www.post-gazette.com/pg/04237/366764.stm
>
> The brewery has entered a partnership with Pittsburgh-based Alcoa Inc.,
the
> world's largest aluminum maker, to produce aluminum bottles that keep beer
> colder for longer, Alcoa officials said.
> Alcoa and Pittsburgh Brewing today were announcing that about 20,000 cases
> of the new aluminum bottle beer are being shipped out this week to many of
> the 28 states where Iron City is sold.
>
>

news.verizon.net wrote:
> Here is a link from a Seattle newspaper!! It has a picture of the bottles
> and an explanation.
>
> http://seattlepi.nwsource.com/busine...y=1310&slug=Me
> tal%20Beer%20Bottles

The Pittsburgh Post-Gazette had a longer story today (which might be the one linked above, I haven't checked).

http://www.post-gazette.com/pg/04238/367224.stm

Hey, gimme an icy aluminum: Iron City debuts faster-chilling metal beer bottles

Wednesday, August 25, 2004
By Len Boselovic, Pittsburgh Post-Gazette

Pittsburgh Brewing Co. introduced a 12-ounce aluminum bottle for Iron City lager yesterday, saying it would eventually
phase out glass bottles for its flagship product.Officials of the Lawrenceville brewery said the move made the company
the first brewer in the United States to use an aluminum bottle for nationwide retail distribution. Some brewers have
tested the containers in small markets.

Vice Chairman Joseph Piccirilli said a case of the new bottles would cost $1 more than a case of glass bottles. For
about a nickel a bottle, beer drinkers will get a package that chills faster, stays colder longer and won't break.

"It's hard to believe the best thing for your Iron would be aluminum," said Edward B. Martin, vice president of CCL
Container. The Hermitage, Mercer County, company makes the bottles using aluminum produced at Alcoa plants in New York,
South Carolina and Texas.

Martin said CCL had talked with other brewers about introducing aluminum bottles, but none of them were interested in
moving as fast as Pittsburgh Brewing. Big Sky Brewing, a Missoula, Mont., regional brewer, introduced aluminum bottles
last year.In Europe, Heineken has been experimenting with aluminum bottles in beer served at bars and restaurants,
Martin said. Anheuser-Busch, the world's largest beer maker, and Canadian brewer Molson are interested in the concept,
he said.

Twelve-ounce Iron City bottles account for about 15 percent of Pittsburgh Brewing's production, and the company spent
more than $300,000 to retool its bottling line to accommodate the new bottle, Piccirilli said.

The bottle, which requires an opener, weighs less than 2 ounces empty but contains about three times more aluminum than
the traditional aluminum beer can. Alcoa spokesman Kevin Lowery said the additional metal was one of the reasons beer
would stay colder longer, warning that holding a well-chilled can for an extended period of time "is going to hurt your
hand."

"It's a package that delivers true customer benefits," Lowery said.

On the back of the bottle is a "Save Our City" message from Piccirilli. It's part of an advertising campaign sponsored
by the brewery aimed at generating ideas for reviving Pittsburgh, which faces a budget crisis and other tough issues.
Piccirilli declined comment on the campaign.

He did say the brewery would do its part to aid ailing Pittsburgh by making a long-overdue payment next month to resolve
unpaid water and sewer bills dating to 1996.Under a court-approved settlement, Pittsburgh Brewing will have to make a
balloon payment of nearly $4 million next month to the Pittsburgh Water and Sewer Authority. The brewery went to court
two years ago to prevent the agency from shutting off service.

The brewery is on track to meet its water and sewer obligations, Piccirilli said. If it wasn't, the company would not
have invested in the bottling line, he added.

A spokesman for Smith Brothers Advertising, the Strip District firm engineering the Save Our City campaign, said 50
billboards were spreading the word around the region. Plans for information at beer retailers, Piccirilli's tour of
outlets and a Web site are still being formulated, Lindsey Smith said.

Pittsburgh Brewing is the sole financial backer of the campaign and has committed to a six-figure budget, Smith said.

Tom Wolper wrote:
> news.verizon.net wrote:
> The Pittsburgh Post-Gazette had a longer story today (which might be
> the one linked above, I haven't checked).
>
> http://www.post-gazette.com/pg/04238/367224.stm
>
> ...
> The bottle, which requires an opener, weighs less than 2 ounces empty
> but contains about three times more aluminum than the traditional
> aluminum beer can.
> ...

Requires an opener? R.I.P. idea--Americans are too lazy and only expect to
use openers on the best of beers.

In article >, Slobby Don
> wrote:

> Requires an opener? R.I.P. idea--Americans are too lazy and only expect to
> use openers on the best of beers.

Actually I.C has more flavor than a beer that has been called by some
"super premium", that being Michelob.

"Slobby Don" > wrote in message
...
> Tom Wolper wrote:
> > news.verizon.net wrote:
> > The Pittsburgh Post-Gazette had a longer story today (which might be
> > the one linked above, I haven't checked).
> >
> > http://www.post-gazette.com/pg/04238/367224.stm
> >
> > ...
> > The bottle, which requires an opener, weighs less than 2 ounces empty
> > but contains about three times more aluminum than the traditional
> > aluminum beer can.
> > ...
>
> Requires an opener? R.I.P. idea--Americans are too lazy and only expect to
> use openers on the best of beers.

The aluminum bottle looks like nothing more than the latest cool novelty...

Besides, what's so wrong with aluminum cans that anyone needs to make
aluminum bottles? My favorite format is still the half liter can...

-'dreas

Are these cans recyclable?