Amadeus Consulting Discusses A/B Testing Ad Text for Better PPC Results
 

Ever wonder why no one clicks on your ads on Google? There might be a simple way to find out why users do not find your ad worthy. Now granted, a myriad of factors go into a successful ad (bid, placement, quality score, Google pixie dust) but one of the best ways to optimize your ads is definitely underutilized. A/B testing your ad text is a great way to gain insight into what makes your users click.
_____________
a b testing | google website optimizer