On Black Friday, Godiva Launches a New Level of Luxury With the New G
Collection

NEW YORK, Nov. 24 /PRNewswire/ -- Just in time for this season, Godiva
Chocolatier releases the first collection of a couture-style, ultra premium
line which elevates the chocolate experience to a new level. The G Collection,
an assortment of intricately hand crafted and hand decorated chocolates will be
released in limited distribution and can be purchased beginning this Friday,
November 28 until Valentine's Day. The exclusive collection is created
exclusively for Godiva Chocolatier by acclaimed pastry chef Norman Love.

"G represents the fusion of my love of chocolate with my love of art," says
Love. "I believe people will take pleasure in the intense flavor of these
chocolates as well as the whimsical and inspired design of each piece."

The G Collection engages all the senses like never before. The experience
begins through the eyes. Opening the stylish G Collection gift box, fashioned
in a rich brown with an apple green trim, reveals the distinctly modern
chocolates. Love approached the design of each piece as an edible work of art,
and his attention to detail is evident. Love is known for his application of
hand painting techniques to chocolate, showcased in the passion orange yellow
heart with abstract expressionist-like splashes and the air brushed colors
found in many of the pieces. The G Collection chocolates are just as beautiful
as they are sinfully delicious.

Love's founding principle behind the creation of the G Collection chocolates is
the use of only the purest ingredients to ensure each piece has an explosive
and rich flavor. Beginning with a decadent ganache, flavors such as Tahitian
vanilla, Sicilian pistachio, and sweet Thai coconut milk are centerpieces of
taste in the collection.

Always an innovator in the industry, Love is the former Executive Pastry Chef
for Ritz Carlton Hotels. His passion for sweets has landed him on Chocolatier
Magazine's Top 10 Pastry Chef's list and USA Today's Top 10 Artisan
Chocolatier's list.

"The G Collection signals an exhilarating new phase for Godiva," says Godiva
Chocolatier President Archbold van Beuren. "Love's creations are an exciting
new direction for our brand, which we know will resonate with Godiva's
customers and chocolate aficionados."

G Collection chocolates are available from November 28, 2003 through
Valentine's Day, 2004, in select Neiman Marcus stores, on NeimanMarcus.com, at
Godiva boutiques in select cities, on Godiva.com/G or by calling 1-800-9Godiva.
A variety of sizes will be offered, ranging from a 9-piece box retailing for
$25 to a 30-piece box retailing for about $70, averaging $100 per lb.

About Godiva

With production facilities in Belgium and North America, Godiva Chocolatier is
recognized around the world as the leader in fine chocolates. From its truffles
and shell-molded chocolate pieces to its European-style biscuits, gourmet
coffees and hot cocoa, Godiva Chocolatier, for over 75 years, has been
dedicated to excellence and innovation in the Belgian tradition.