According to Callebaut's web site,
<http://www.barry-callebaut.com/>
"Through Stollwerck, a subsidiary of the Barry Callebaut Group, we offer
a complete range of chocolate for the consumer. Next to its main brands
Sarotti, Alpia, Gubor, Sprengel, Alprose and Jacques, Barry Callebaut
also offers a portfolio of special brands, such as Schwarze Herren
Schokolade, Scho-Ka-Kola, Van Houten and others."

If I buy a block of unsweetened or semi-sweet chocolate simply labeled
"Callebaut" at a supermarket (e.g., I picked up a block of unsweetened
at a Fairway some time ago), which of these sub-brands would it be? I
believe that Sprengel is out (it says they sell "fine chocolates and
premium pralines), but any idea how the block chocolate is marketed?
What I picked up was obviously cut from a large block and re-wrapped.

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at Fri, 13 Feb 2004 21:48:18 GMT in <heimdall-7B25A7.16481713022004
@news4.srv.hcvlny.cv.net>, lid (Scott) wrote :

>According to Callebaut's web site,
><http://www.barry-callebaut.com/>
>"Through Stollwerck, a subsidiary of the Barry Callebaut Group, we offer
>a complete range of chocolate for the consumer. Next to its main brands
>Sarotti, Alpia, Gubor, Sprengel, Alprose and Jacques, Barry Callebaut
>also offers a portfolio of special brands, such as Schwarze Herren
>Schokolade, Scho-Ka-Kola, Van Houten and others."
>
>If I buy a block of unsweetened or semi-sweet chocolate simply labeled
>"Callebaut" at a supermarket (e.g., I picked up a block of unsweetened
>at a Fairway some time ago), which of these sub-brands would it be? I
>believe that Sprengel is out (it says they sell "fine chocolates and
>premium pralines), but any idea how the block chocolate is marketed?
>What I picked up was obviously cut from a large block and re-wrapped.
>

Generally speaking, it refers to the commercial, as opposed to retail,
brand Callebaut. The ones BC lists above are various retail brands, but
they also distribute under the wholesale brands, primarily Callebaut and
Cacao Barry. The Callebaut blocs, which is almost certainly what you have,
come in 10 kg sizes, with glossy tan paper wrappings bearing a Callebaut
logo and brand print. Callebaut also puts out retail chocolate under their
own brand name - you can get 100g, 200g, 400g and 500g bars and blocs.

They also appear, rather less obviously, in a great many other brands. It's
a good bet that, if you buy a bar of chocolate from some other brand name
where they say on the label "Belgian chocolate", you're probably buying
repackaged Callebaut. They also custom-blend and produce chocolate for many
other manufacturers, so they have an amazingly diverse series of streams
whereby chocolate enters the marketplace.
--
Alex Rast

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In article >,
(Alex Rast) wrote:

> Generally speaking, it refers to the commercial, as opposed to retail,
> brand Callebaut. The ones BC lists above are various retail brands, but
> they also distribute under the wholesale brands, primarily Callebaut and
> Cacao Barry. The Callebaut blocs, which is almost certainly what you have,
> come in 10 kg sizes, with glossy tan paper wrappings bearing a Callebaut
> logo and brand print. Callebaut also puts out retail chocolate under their
> own brand name - you can get 100g, 200g, 400g and 500g bars and blocs.


Thanks, Alex

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