On Dec 30, 9:28*am, DC ]>
wrote:
> (McClatchy Newspapers)
>
> "EVERYTHING BUT THE COFFEE - Learning about America from Starbucks" by
> Bryant Simon (Amazon.com:http://snurl.com/StarCof)
>
> Temple University professor Bryant Simon believes he knows the
> Starbucks secret. And it's not the caramel macchiato or the 86,999
> other drinks the international coffee purveyors sell us. It's the
> lifestyle we buy with that $3 cup of joe. Simon, 48, wanted to show
> how Americans communicate with their purchases.
>
> So, for his book "Everything But the Coffee: Learning about America
> from Starbucks," he visited 435 Starbucks in the U.S. and 10 other
> countries, analyzing everything from the flooring to the signage and
> everyone from the customers to CEO Howard Schultz.
>
> In the book, the UNC-Chapel Hill graduate explains how Starbucks
> became a Wall Street favorite by making its customers feel
> environmentally aware, upwardly mobile, connected and cool by
> welcoming us, by name, into their clean, urban-chic stores, pumping
> hip music, and selling us (some) fair-trade coffee in cups made of 60
> percent recycled materials.
>
> We got all that in one cup of coffee? At least the illusion of it, Simon says...
>
> Continued:http://snurl.com/StarCof2

It's been a decade since I went to a stockholders meeting, but
somewhere in the dim recesses of my mind is this tidbit: The cups used
are mostly recycled paper; but it's new recycled paper, so you're not
saving anything from ending up in landfills.

Tex - still a happy Starbuck's stockholder even if I don't buy their
stuff!