Most 3- and 5-year-olds who taste-tested a variety of foods said they
preferred the ones in the McDonald's wrapper -- even though the foods
were exactly the same, a new study finds.

The study:
http://archpedi.ama-assn.org/cgi/content/full/161/8/792

Jeremy Bentham said...

> Most 3- and 5-year-olds who taste-tested a variety of foods said they
> preferred the ones in the McDonald's wrapper -- even though the foods
> were exactly the same, a new study finds.
>
> The study:
> http://archpedi.ama-assn.org/cgi/content/full/161/8/792


It was a staged "branding experiment" with parents and the different years
of age infants ONLY exposed to McDonalds.

There's no proof that kids wouldn't prefer Dairy Queen or Burger King or
Jabba the hutburger's food.

WHY do I know this???

Not ONE occurrence of Burger King in that ridiculous web report!

Assholism strikes again!

Andy

Jeremy Bentham said...

> Most 3- and 5-year-olds who taste-tested a variety of foods said they
> preferred the ones in the McDonald's wrapper -- even though the foods
> were exactly the same, a new study finds.
>
> The study:
> http://archpedi.ama-assn.org/cgi/content/full/161/8/792


Oh, and Jerkemy, it's NOT the kid's fault by ANY stretch of the imagination.

Andy

Jeremy Bentham wrote:
> Most 3- and 5-year-olds who taste-tested a variety of foods said they
> preferred the ones in the McDonald's wrapper -- even though the foods
> were exactly the same, a new study finds.
>
> The study:
> http://archpedi.ama-assn.org/cgi/content/full/161/8/792

Of course, it's called lack of parenting. Sticking the child(ren) in
front of the TV in the evening after dinner from McD's is what married
with kids 30-year old who are both working full time to pay a
mortgage, two car loans, two sets of student loans, and the portion of
the wedding that was paid with a credit card do.

Jessica

Andy wrote:
>
> Jeremy Bentham said...
>
> > Most 3- and 5-year-olds who taste-tested a variety of foods said they
> > preferred the ones in the McDonald's wrapper -- even though the foods
> > were exactly the same, a new study finds.
> >
> > The study:
> > http://archpedi.ama-assn.org/cgi/content/full/161/8/792
>
> It was a staged "branding experiment" with parents and the different years
> of age infants ONLY exposed to McDonalds.
>
> There's no proof that kids wouldn't prefer Dairy Queen or Burger King or
> Jabba the hutburger's food.
>
> WHY do I know this???
>
> Not ONE occurrence of Burger King in that ridiculous web report!
>
> Assholism strikes again!
>
> Andy

Gotta agree there. I rather prefer BK to McD anyway.

Pete C.

"Jessica V." wrote:
>
> Jeremy Bentham wrote:
> > Most 3- and 5-year-olds who taste-tested a variety of foods said they
> > preferred the ones in the McDonald's wrapper -- even though the foods
> > were exactly the same, a new study finds.
> >
> > The study:
> > http://archpedi.ama-assn.org/cgi/content/full/161/8/792
>
> Of course, it's called lack of parenting. Sticking the child(ren) in
> front of the TV in the evening after dinner from McD's is what married
> with kids 30-year old who are both working full time to pay a
> mortgage, two car loans, two sets of student loans, and the portion of
> the wedding that was paid with a credit card do.
>
> Jessica

That's a separate issue.

The study in question is seriously flawed. Besides only providing one
brand name (the one the study was designed to maliciously target), the
alternate option was in plain white packaging vs. the McD packaging
which had colors.

To make a valid test, the alternate would have had to have a comparably
colorful branding from a fictitious restaurant. Kids respond to color a
lot and a package with color will always be more attractive than a plain
white one. All they proved is that presentation has an effect, i.e.
bland package vs. colorful one.

Pete C.

On Aug 6, 5:51 pm, Andy <q> wrote:
> Jeremy Bentham said...
>
> > Most 3- and 5-year-olds who taste-tested a variety of foods said they
> > preferred the ones in the McDonald's wrapper -- even though the foods
> > were exactly the same, a new study finds.
>
> > The study:
> >http://archpedi.ama-assn.org/cgi/content/full/161/8/792
>
> Oh, and Jerkemy, it's NOT the kid's fault by ANY stretch of the imagination.
>
> Andy

Wow. I post a study I see online, and suddenly I'm a 'jerk'?
Nice ad hominem from nowhere, Andy.

Abe said...

>>On Aug 6, 5:51 pm, Andy <q> wrote:
>>> Jeremy Bentham said...
>>>
>>> > Most 3- and 5-year-olds who taste-tested a variety of foods said
>>> > they preferred the ones in the McDonald's wrapper -- even though the
>>> > foods were exactly the same, a new study finds.
>>>
>>> > The study:
>>> >http://archpedi.ama-assn.org/cgi/content/full/161/8/792
>>>
>>> Oh, and Jerkemy, it's NOT the kid's fault by ANY stretch of the
>>> imagination.
>>>
>>> Andy
>>
>>Wow. I post a study I see online, and suddenly I'm a 'jerk'?
>>Nice ad hominem from nowhere, Andy.
> While Andy does occasionally say something nice, he's pretty much
> known as an asshole around here. Pay him no mind.


OK, Abe,

You're a poor excuse for anything!

Here's an idea, do SOMETHING creative!

I don't play games.

Ya BUM!!!!!!

Andy

Jeremy Bentham said...

> On Aug 6, 5:51 pm, Andy <q> wrote:
>> Jeremy Bentham said...
>>
>> > Most 3- and 5-year-olds who taste-tested a variety of foods said they
>> > preferred the ones in the McDonald's wrapper -- even though the foods
>> > were exactly the same, a new study finds.
>>
>> > The study:
>> >http://archpedi.ama-assn.org/cgi/content/full/161/8/792
>>
>> Oh, and Jerkemy, it's NOT the kid's fault by ANY stretch of the
>> imagination.
>>
>> Andy
>
> Wow. I post a study I see online, and suddenly I'm a 'jerk'?
> Nice ad hominem from nowhere, Andy.


You didn't post a "study!" You posted a report. If you had half a brain you
would've realized that instead of proving that you don't have a brain.

Andy

On Mon, 06 Aug 2007 23:55:53 GMT, "Pete C." >
wrote:

>Andy wrote:
>>
>> Jeremy Bentham said...
>>
>> > Most 3- and 5-year-olds who taste-tested a variety of foods said they
>> > preferred the ones in the McDonald's wrapper -- even though the foods
>> > were exactly the same, a new study finds.
>> >
>> > The study:
>> > http://archpedi.ama-assn.org/cgi/content/full/161/8/792
>>
>> It was a staged "branding experiment" with parents and the different years
>> of age infants ONLY exposed to McDonalds.
>>
>> There's no proof that kids wouldn't prefer Dairy Queen or Burger King or
>> Jabba the hutburger's food.
>>
>> WHY do I know this???
>>
>> Not ONE occurrence of Burger King in that ridiculous web report!
>>
>> Assholism strikes again!
>>
>> Andy
>
>Gotta agree there. I rather prefer BK to McD anyway.
>
>Pete C.

b.k. would be a lot better if they toasted their buns.

your pal,
blake

blake murphy wrote:
>
> On Mon, 06 Aug 2007 23:55:53 GMT, "Pete C." >
> wrote:
>
> >Andy wrote:
> >>
> >> Jeremy Bentham said...
> >>
> >> > Most 3- and 5-year-olds who taste-tested a variety of foods said they
> >> > preferred the ones in the McDonald's wrapper -- even though the foods
> >> > were exactly the same, a new study finds.
> >> >
> >> > The study:
> >> > http://archpedi.ama-assn.org/cgi/content/full/161/8/792
> >>
> >> It was a staged "branding experiment" with parents and the different years
> >> of age infants ONLY exposed to McDonalds.
> >>
> >> There's no proof that kids wouldn't prefer Dairy Queen or Burger King or
> >> Jabba the hutburger's food.
> >>
> >> WHY do I know this???
> >>
> >> Not ONE occurrence of Burger King in that ridiculous web report!
> >>
> >> Assholism strikes again!
> >>
> >> Andy
> >
> >Gotta agree there. I rather prefer BK to McD anyway.
> >
> >Pete C.
>
> b.k. would be a lot better if they toasted their buns.
>
> your pal,
> blake

That wouldn't hurt, not sure I'd go as far as "a lot" better.

Pete C.

Pete C. said...

>> >Gotta agree there. I rather prefer BK to McD anyway.
>> >
>> >Pete C.
>>
>> b.k. would be a lot better if they toasted their buns.
>>
>> your pal,
>> blake
>
> That wouldn't hurt, not sure I'd go as far as "a lot" better.
>
> Pete C.


Things must've changed since I worked at a BK for a high school summer job.
The broiler had two wire-rod conveyor belts, one for the burgers and one
for the buns. The bun belt ran faster (so buns would be ready and waiting)
in a pan so when a burger fell off the burger belt, you grabbed it with
tongs, tossed it in the bun and then into a steam oven, stacked at least 6
burgers high (iirc). Those bottom burgers could sit in the oven all day
since it was a LIFO stack process to "have it your way, old, wilted and
squashed." Then they'd get yanked out and dressed with toppings then
quickly microwaved and wrapped for your dining pleasure when you ordered.

If you got to eat a burger straight out of the broiler, it was worlds
better than what most customers ate. I usually ran my burgers through the
broiler twice to do away with some of the grease they were dripping in.

--
Andy
Three Stooges in One
CotD #2