Hello, All!

I am very fond of Keiller Marmelade and I just bought a jar at
Trader Joe's for about $3.50. My local Giant grocery store is
asking about $6.50. Is Trader Joe's running a loss leader or is
Giant or their wholesaler guessing at what the market will bear?


James Silverton
Potomac, Maryland

E-mail, with obvious alterations:
not.jim.silverton.at.verizon.not

On Wed, 19 Dec 2007 00:57:54 GMT, "James Silverton"
> wrote:

>Hello, All!
>
>I am very fond of Keiller Marmelade and I just bought a jar at
>Trader Joe's for about $3.50. My local Giant grocery store is
>asking about $6.50. Is Trader Joe's running a loss leader or is
>Giant or their wholesaler guessing at what the market will bear?

Trader Joes often does this, for many products, which is why I shop
there for many things.

For instance, I like the Kashi Go Lean cereal, and at Trader Joes, it
is often quite a bit less expensive. Same for the Fage Total yogurt:
I just can't find it anywhere else for the price that TJs charges,
which is much less. I could go on and on about several products that
they carry.

Another thing they do is get various companies to produce products
directly under the TJ label...sometimes it is a well recognized name
that is making a product for Trader Joes.

TJs explanation is that they cut out the middleman and buy directly
from a lot of the companies.

Christine