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Default Jack-in-the-Box/Out of Town TV food dvertising?

Jack-in-the-Box/Out of Town TV food dvertising?

The last week a cable TV commercial has been playing in Philadelphia for
Jack-in-the-Box junk food.

Jack the mascot is in a hospital, in a coma it seems, and the spokesmen
insincerely announces to Jack and to us that he's changing the restaurant
name to Phil-in-the-Box.

Jack instantly comes out of his coma, protesting and roaring for a fight!

Cute ad to a point, only the nearest Jack-in-the-Box to me is somewhere in
North Carolina, hundreds of miles away.

I did get anxious for a minute since Phil-in-the-Box led me to believe that
they were opening in Philadelphia but that is not the case!

I did like Jack ("Gag-in-the-Bag, as we nick'd it) fast food in California.

Why advertise so far away from locations? In case I go on vacation? If I'm
going on vacation, I've definitely got a bigger allowance set aside for
better than greasy fast food! Except old haunts do hold a hunger-pang
attraction.

There's also a favorite "Fat Burger" hidden away in a casino in Atlantic
City but as much a favorite California burger joint as it was, I can't, for
reason of conscience, try it there. I haven't see one of their commercials
hereyet!

There's also Sonic ad and the nearest one is 30+ miles away. Only thing is,
I haven't heard much good about Sonic around the water cooler in years.

Is this what happen when the North and South magnetic poles begin to rotate
positions?



Andy


 
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