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General Cooking (rec.food.cooking) For general food and cooking discussion. Foods of all kinds, food procurement, cooking methods and techniques, eating, etc. |
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On Sat, 08 Nov 2003 03:34:39 GMT, Sheryl Rosen
> wrote: >in article , modom at wrote on 11/7/03 9:48 PM: <snip> >> But I have to admit my favorite eatery name (tonight at least) has to >> be the moniker for Gordon Matta Clark's 1970s artists' coop kitchen in >> NYC: Food. >> > >Now this is something I've been thinking about posting here, but haven'thad >the opportunity until now. > >I do not care for this new trend of naming restaurants, stores, etc one word >names. > >There is a restaurant nearby me called "Wish". Silly. > >I have heard of many new, trendy restaurants in NYC, especially, being named >with one-word names. Here's a samplling from "Citysearch.com" > >Mix March Hunters Jane >Veritas Icon Punch Taste Deborah >Sage Alias Relish Village Clove >Zoe Anytime Craft First Prune Town Josephina >WD-50 Pop Thalia Inside Jefferson Compass >Merge Pfiff Amuse Thom Elmo Butter No.9 >Choice Nikki Eugene Charlotte Demi Public >Island > > >Enough!!!! (there's probably a restaurant named "Enough" somewhere, too, if >not, yet, there will be, soon). > >When did this trend start? Probably with "Eats." :> >Does anyone agree it's pretentious? Not necessarily. Mario Batali has (or had) several one-word-name restaurants: Po (not only one word, but only two letters!), Babbo, Lupa, Esce. Then there's Lutec and Aureole. >It's one thing to name a restaurant "Elmo's". One would assume either the >chef or the owner were named "Elmo". It makes sense. It's like saying >"Elmo's restaurant", only the "restaurant" part is understood. That's cool. >That works. It's descriptive. But the restaurant is just called "Elmo". >Like it's a person. Strikes me as pretentious with a capital P. Some of the high end restaurants in NYC do have one name, eg. "Daniel" and "Bouley" >And really, who would want to eat at a restaurant named "PRUNE"? Or "Pfiff"? > >I am obviously not up on what's hip, chic and trendy, thankfully, because I >think the new naming style is goofy and silly. Those are all fairly established restaurants, I don't think one word per se is a new trend. OTOH, some of the examples you gave do sound odd as a name for a restaurant ("Butter"? "Town"? "Public"? "Merge"?). But others are nice, eg "Sage." I don't know why they strike me differently :> >Your bakery should be called "Michael's European Bakery". Because that's >what it is. It says everything the name of a business needs to say: "This >is a bakery. We sell baked goods like those found in Europe. Michael owns >it." And when you branch out into soup and sandwiches, add the words "and >Deli" to the sign!!! > >Voila! > >One logically named bakery. Whimsey can be nice. There is a bakery around here called "Himalaya Joy Bakery" It's a nice, conventional restaurant, no Himalayan treats, run by women who are in a cult. Sue(tm) Lead me not into temptation... I can find it myself! |
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