http://www.nytimes.com/2013/02/13/di...s-served.html?
_r=1&

http://tinyurl.com/ahqjnws

The NYT articles discusses companies that ship dinner kits to your door
containing prepped and measured ingredients for an enclosed recipe.

It all looks overpriced and overpackaged, but the ingredients look like
fresh, whole foods. It would be an easy way to try out some new recipes
without committing to buying full sized packages of all the ingredients.

Tara

On 2/13/2013 4:28 PM, Tara wrote:
> http://www.nytimes.com/2013/02/13/di...s-served.html?
> _r=1&
>
> http://tinyurl.com/ahqjnws
>
> The NYT articles discusses companies that ship dinner kits to your door
> containing prepped and measured ingredients for an enclosed recipe.
>
> It all looks overpriced and overpackaged, but the ingredients look like
> fresh, whole foods. It would be an easy way to try out some new recipes
> without committing to buying full sized packages of all the ingredients.
>
> Tara
>
Not a new idea, really. And as one person stated:

"... the kit did not provide the €œpractical, everyday food€� that she had
hoped would streamline her life."

Jill

On Thursday, February 14, 2013 6:50:46 AM UTC-6, jmcquown wrote:
> On 2/13/2013 4:28 PM, Tara wrote:
>
> > http://www.nytimes.com/2013/02/13/di...s-served.html?
>
> > _r=1&
>
> >
>
> > http://tinyurl.com/ahqjnws
>
> >
>
> > The NYT articles discusses companies that ship dinner kits to your door
>
> > containing prepped and measured ingredients for an enclosed recipe.
>
> >
>
> > It all looks overpriced and overpackaged, but the ingredients look like
>
> > fresh, whole foods. It would be an easy way to try out some new recipes
>
> > without committing to buying full sized packages of all the ingredients..
>
> >
>
> > Tara
>
> >
>
> Not a new idea, really. And as one person stated:
>
>
>
> "... the kit did not provide the “practical, everyday food” that she had
>
> hoped would streamline her life."
>
Probably because it's meals like the one pictured. I'd rather eat Chef
Boyardee canned spaghetti than that creative mess. The concept makes
sense, but could most efficiently be offered by grocers. Still, there
would have to a reason why the dish had to be prepared fresh, rather
than prepared at a store or restaurant, not merely as a boutique experience
where someone gets to think that they were an integral part of the
preparation, and serve it as if (s)he'd done it all from scratch.

One case would be beef, where you wanted it cooked less than medium well.

>
> Jill

--Bryan

On 2/14/2013 8:45 AM, Bryan wrote:
> On Thursday, February 14, 2013 6:50:46 AM UTC-6, jmcquown wrote:
>> On 2/13/2013 4:28 PM, Tara wrote:
>>

>>> http://tinyurl.com/ahqjnws
>>
>>>
>>
>>> The NYT articles discusses companies that ship dinner kits to your door
>>> containing prepped and measured ingredients for an enclosed recipe.
>>
(snippage)
>>
>>> Tara
>>
>>>
>>
>> Not a new idea, really. And as one person stated:
>>
>>
>>
>> "... the kit did not provide the “practical, everyday food” that she had
>>
>> hoped would streamline her life."
>>
> Probably because it's meals like the one pictured. I'd rather eat Chef
> Boyardee canned spaghetti than that creative mess. The concept makes
> sense, but could most efficiently be offered by grocers.

Grocers already do this, in a sense. Why do you think they've got all
those chopped fresh vegetables bundled together in the produce section?
At my grocery store they're in foam or cardboard trays and wrapped in
plastic wrap.

These pre-chopped vegetables are geared towards quick fix meals with a
*little* cooking involved but virtually no prep. Of course you pay out
the wazoo for the convenience. I've never bought those bundled
vegetables. I can always find a use for any extra fresh vegetables
regardless of how much I need for one dinner.

> where someone gets to think that they were an integral part of the
> preparation, and serve it as if (s)he'd done it all from scratch.
>
But Bryan... they're such *busy* people! Why should they come home from
work and have to chop vegetables? My god, that could take 15 minutes
out of their busy day!

Do these really busy people actually sit down to have dinner? I picture
a timer on the table, like they use in chess tournaments. LOL

Jill