Reader's Digest had comments from supermarket experts,
some of which I question.

For instance: The average customer tends to remember the
price of only four items: milk, bread, bananas, and eggs.
Ninety-five percent of shoppers have no idea what all the
other items cost and don't know if they're getting a good
deal when they buy them?

Seems to me people here notice a dime's difference in price,
maybe I'm wrong. I am on the oblivious side, myself, and I
notice when something's a good price or higher than I remember
paying before. I don't actually know what milk goes for.

Another one: We let you linger ... and it's good for business.
Customers would tell me as they went through the checkout "I
just stopped in for eggs" and they would have $250 worth of
stuff.

Seriously, it's happened to me I spent $40 when I only
planned to get a couple of items, but $250? Has it ever
happened to you? Happens enough that it winds up being
mentioned in an article as if it happens every day?

nancy