I was buying a box of Kroger Saltine crackers
when I noticed the box of "Wheat Saltines" next to it.

Hmmm.... WHEAT sounds alot healthier.
I bought one of each.

When I got home, I looked at the ingredients list.
WHEAT saltines are identical to Regular saltines
with the exception of "Caramel coloring"

FRAUD ? maybe "customer misdirection" ?

I wrote to Kroger, asking them about the labeling.
Here's their response;

"Thank you for contacting us. A whole wheat cracker (meaning that it's
whole grain) would have to say 100% Whole Wheat in the ingredient
statement. The above cracker does not indicate this. I hope this
information is helpful."

What the hell did they say ?

<rj>

<RJ> wrote:
>
> "Thank you for contacting us. A whole wheat cracker (meaning that it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?

They claim it's not a whole wheat cracker and they didn't label it
"whole wheat" either. (You said the label said "wheat cracker")

What was the wording of your question to them?



Dawn

<RJ> wrote:
> I was buying a box of Kroger Saltine crackers
> when I noticed the box of "Wheat Saltines" next to it.
>
> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.
>
> When I got home, I looked at the ingredients list.
> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"
>
> FRAUD ? maybe "customer misdirection" ?
>
> I wrote to Kroger, asking them about the labeling.
> Here's their response;
>
> "Thank you for contacting us. A whole wheat cracker (meaning that
it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?
>
> Said exactly what is... all saltines I ever met are made with wheat
flour... you ASSUMED *100%whole wheat*... probably because possibly the
word wheat appeared in larger type size. Only thing the cracker
company is guilty of is "hypnotic suggestion"... naturally that only
works on the willing, and here in your post you actually admit you were
willing to be manipulated/bamboozled... you made the giant leap (all in
your head) that "WHEAT" means more healthful. I guess if it was printed
in even larger print that would make it even more healthful.

In article >,
wrote:

> I was buying a box of Kroger Saltine crackers
> when I noticed the box of "Wheat Saltines" next to it.
>
> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.
>
> When I got home, I looked at the ingredients list.
> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"
>
> FRAUD ? maybe "customer misdirection" ?
>
> I wrote to Kroger, asking them about the labeling.
> Here's their response;
>
> "Thank you for contacting us. A whole wheat cracker (meaning that it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?
> <rj>

That they're trying to pull the wool over the consumers' eyes -- and are
succeeding very nicely, thank you, especially if the likes o' you don't
bother them about the details. -)
--
-Barb, <www.jamlady.eboard.com> Sweet Potato Follies added 2/24/05.
"I read recipes the way I read science fiction: I get to the end and
say,'Well, that's not going to happen.'" - Comedian Rita Rudner,
performance at New York, New York, January 10, 2005.

"Kathy" > wrote in
:

> Even
> "whole wheat" alone doesn't promise much. That can be the same
> dyed white flour product with a sprinkle of whole wheat flour
> added just as an excuse to put "whole wheat" on the label.

There is 60% whole wheat bread available here in Canada. I suppose
it's for all those people who also eat mild orange coloured cheddar
and think they're living on the edge ;-)

--

[...] remember when you're feeling very small and insecure,
How amazingly unlikely is your birth
And pray that there's intelligent life somewhere up in space,
'Cause there's bugger all down 'ere on Earth!

Monty Python's Universe Song

"<RJ>" > wrote in message
...
>
> I was buying a box of Kroger Saltine crackers
> when I noticed the box of "Wheat Saltines" next to it.
>
> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.
>
> When I got home, I looked at the ingredients list.
> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"
>
> FRAUD ? maybe "customer misdirection" ?
>
> I wrote to Kroger, asking them about the labeling.
> Here's their response;
>
> "Thank you for contacting us. A whole wheat cracker (meaning that it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?
>
> <rj>

Just misdirection. White flour is made of wheat with the bran and germ
removed. It looks white and keeps well. Whole wheat flour has the bran and
germ still in. It looks browner, has more nutrients and fiber, and doesn't
keep as well (wheat germ goes rancid rather easily). Both can be called
wheat flour.

It makes sense for a manufacturer to dye white flour brown and call it
"wheat " on the label. Health-conscious customers can be fooled into
thinking they're getting the food value of whole wheat in a product that
still has the blander flavor that Americans favor. Using dyed white flour
makes it easier for the manufacturer to keep the product fresh-tasting as
well.

If you want the real thing, look for "100% whole wheat." Even "whole wheat"
alone doesn't promise much. That can be the same dyed white flour product
with a sprinkle of whole wheat flour added just as an excuse to put "whole
wheat" on the label.

Kathy

<RJ> wrote:
[snip]
> Hmmm.... WHEAT sounds alot healthier.

That's why they put the word on the box.
[snip]
> When I got home, I looked at the ingredients list.

Some people do that at the store.

> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"

You'll find caramel in the ingredients list of a lot of breads, too.
I have laughed for years at friends who tell me they eat 'wheat bread'
because it's healthier. I point at the French bread and say, oh, you
mean this would be healthier if they added sugar and food coloring?

> FRAUD ? maybe "customer misdirection" ?

Terminology. "successful marketing" is another.
>
[snip]
> What the hell did they say ?

Whatever their lawyers told them to say.

-aem

"<RJ>" > wrote:

>
>I was buying a box of Kroger Saltine crackers
>when I noticed the box of "Wheat Saltines" next to it.
>
>Hmmm.... WHEAT sounds alot healthier.
>I bought one of each.
>
>When I got home, I looked at the ingredients list.
>WHEAT saltines are identical to Regular saltines
>with the exception of "Caramel coloring"
>
>FRAUD ? maybe "customer misdirection" ?
>
>I wrote to Kroger, asking them about the labeling.
>Here's their response;
>
>"Thank you for contacting us. A whole wheat cracker (meaning that it's
>whole grain) would have to say 100% Whole Wheat in the ingredient
>statement. The above cracker does not indicate this. I hope this
>information is helpful."
>
>What the hell did they say ?
>
><rj>
I don't know what they said any more than you do - but all of us here
like these better than the regular saltine crackers, whatever they're
made of.

Michel Boucher wrote:
> [snip]
> There is 60% whole wheat bread available here in Canada. I suppose
> it's for all those people who also eat mild orange coloured cheddar
> and think they're living on the edge ;-)
>
No, actually, that's pretty informative labeling. One of the things I
learned when I was baking bread is that 100% whole wheat bread was more
of a challenge than I usually wanted, both in the kneading and in the
eating. 50-50 or 60-40 mixes of whole wheat and white flour make a
tasty product.

-aem

In article >,
wrote:


> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.


For cheap bread and cheap rum, food coloring is the difference between
light and dark. Food coloring is the difference between ugly white
chickens and attractive yellow chickens.

--
Dan Abel
Sonoma State University
AIS

On Fri, 04 Mar 2005 14:35:47 -0600, Dawn > wrote:

><RJ> wrote:
>>
>> "Thank you for contacting us. A whole wheat cracker (meaning that it's
>> whole grain) would have to say 100% Whole Wheat in the ingredient
>> statement. The above cracker does not indicate this. I hope this
>> information is helpful."
>>
>> What the hell did they say ?
>
>They claim it's not a whole wheat cracker and they didn't label it
>"whole wheat" either. (You said the label said "wheat cracker")
>
>What was the wording of your question to them?
>
>
>
>Dawn


I asjked them how they could call it a "wheat" cracker
when the only difference was caramel coloring... ;o(

<rj>

Dan Abel wrote:

> For cheap bread and cheap rum, food coloring is the difference
between
> light and dark. Food coloring is the difference between ugly white
> chickens and attractive yellow chickens.
>
And the difference between ugly farmed salmon and ugly farmed salmon.

"aem" > wrote:

>
>Dan Abel wrote:
>
>> For cheap bread and cheap rum, food coloring is the difference
>between
>> light and dark. Food coloring is the difference between ugly white
>> chickens and attractive yellow chickens.
>>
>And the difference between ugly farmed salmon and ugly farmed salmon.
>
Ain't that the truth.

On 4-Mar-2005, "<RJ>" > wrote:

> "Thank you for contacting us. A whole wheat cracker (meaning that it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?

They said;" it's not our fault you didn't read the label thoroughly. Nor is
it our fault you misinterpreted what we said - it's made of wheat."


x-- 100 Proof News - http://www.100ProofNews.com
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"<RJ>" > wrote in message
...
> On Fri, 04 Mar 2005 14:35:47 -0600, Dawn > wrote:
>
>><RJ> wrote:
>>>
>>> "Thank you for contacting us. A whole wheat cracker (meaning that it's
>>> whole grain) would have to say 100% Whole Wheat in the ingredient
>>> statement. The above cracker does not indicate this. I hope this
>>> information is helpful."
>>>
>>> What the hell did they say ?
>>
>>They claim it's not a whole wheat cracker and they didn't label it
>>"whole wheat" either. (You said the label said "wheat cracker")
>>
>>What was the wording of your question to them?
>>
>>
>>
>>Dawn
>
>
> I asjked them how they could call it a "wheat" cracker
> when the only difference was caramel coloring... ;o(
>
> <rj>

It is wheat. Wonder bread is wheat bread. Regular white saltines are wheat
saltines. They are made from wheat after all - part of it anyway. It is
sneaky, though. It seems like a deceptive ploy to use the word "wheat" and
its associatiopn to whole wheat, plus the darker color, to fool people into
thinking it is healthier.


--
Peter Aitken

Remove the crap from my email address before using.

On 4 Mar 2005 14:18:36 -0800, "aem" > wrote:

>
>Michel Boucher wrote:
>> [snip]
>> There is 60% whole wheat bread available here in Canada. I suppose
>> it's for all those people who also eat mild orange coloured cheddar
>> and think they're living on the edge ;-)
>>
>No, actually, that's pretty informative labeling. One of the things I
>learned when I was baking bread is that 100% whole wheat bread was more
>of a challenge than I usually wanted, both in the kneading and in the
>eating. 50-50 or 60-40 mixes of whole wheat and white flour make a
>tasty product.
>

I agree. I make 50/50. I like 100% whole wheat, but it's hard on the
bread machine pan, and the 50/50 is just so good...

Sue(tm)
Lead me not into temptation... I can find it myself!

"L, not -L" > wrote in message
...
>
> On 4-Mar-2005, "<RJ>" > wrote:
>
>> "Thank you for contacting us. A whole wheat cracker (meaning that it's
>> whole grain) would have to say 100% Whole Wheat in the ingredient
>> statement. The above cracker does not indicate this. I hope this
>> information is helpful."
>>
>> What the hell did they say ?
>
> They said;" it's not our fault you didn't read the label thoroughly. Nor
> is
> it our fault you misinterpreted what we said - it's made of wheat."
>
There you go. . .good translation.

"<RJ>" > wrote in message
...
>
> I was buying a box of Kroger Saltine crackers
> when I noticed the box of "Wheat Saltines" next to it.
>
> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.
>
> When I got home, I looked at the ingredients list.
> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"
>
> FRAUD ? maybe "customer misdirection" ?
>
> I wrote to Kroger, asking them about the labeling.
> Here's their response;
>
> "Thank you for contacting us. A whole wheat cracker (meaning that it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."
>
> What the hell did they say ?
>
They said they have a bridge for sale in Brooklyn.

In rec.food.cooking, "<RJ>" > wrote:

> I was buying a box of Kroger Saltine crackers
> when I noticed the box of "Wheat Saltines" next to it.

> Hmmm.... WHEAT sounds alot healthier.
> I bought one of each.

> When I got home, I looked at the ingredients list.
> WHEAT saltines are identical to Regular saltines
> with the exception of "Caramel coloring"

> FRAUD ? maybe "customer misdirection" ?

> I wrote to Kroger, asking them about the labeling.
> Here's their response;

> "Thank you for contacting us. A whole wheat cracker (meaning that it's
> whole grain) would have to say 100% Whole Wheat in the ingredient
> statement. The above cracker does not indicate this. I hope this
> information is helpful."

> What the hell did they say ?

> <rj>

They said "All saltines are made of wheat, moron." HTH.

--
In the councils of government, we must guard against the
acquisition of unwarranted influence, whether sought or unsought,
by the military-industrial complex. The potential for the
disastrous rise of misplaced power exists and will persist.
-- Dwight David Eisenhower

In rec.food.cooking, "<RJ>" > wrote:


> I asjked them how they could call it a "wheat" cracker
> when the only difference was caramel coloring... ;o(

They call it a wheat cracker because it is made of wheat flour. Duh.

--
In the councils of government, we must guard against the
acquisition of unwarranted influence, whether sought or unsought,
by the military-industrial complex. The potential for the
disastrous rise of misplaced power exists and will persist.
-- Dwight David Eisenhower

On Sun, 6 Mar 2005 15:26:46 +0000 (UTC), wrote:

>
>> "Thank you for contacting us. A whole wheat cracker (meaning that it's
>> whole grain) would have to say 100% Whole Wheat in the ingredient
>> statement. The above cracker does not indicate this. I hope this
>> information is helpful."
>
>> What the hell did they say ?
>
>> <rj>
>
>They said "All saltines are made of wheat, moron." HTH.


No they're not, idiot......

Obviously, SALTines are made of salt !


<rj>

"<RJ>" > wrote:
>No they're not, idiot......
>
>Obviously, SALTines are made of salt !
Damn. Now I can't eat 'em any more.

In article >, "Gorboner of Torros" > wrote:
>
>"<RJ>" > wrote in message
.. .
>>
>> I was buying a box of Kroger Saltine crackers
>> when I noticed the box of "Wheat Saltines" next to it.
>>
>> Hmmm.... WHEAT sounds alot healthier.
>> I bought one of each.
>>
>> When I got home, I looked at the ingredients list.
>> WHEAT saltines are identical to Regular saltines
>> with the exception of "Caramel coloring"

What, the *regular* ones list "whole wheat flour" as one of the ingredients?


--
Regards,
Doug Miller (alphageek at milmac dot com)

Nobody ever left footprints in the sands of time by sitting on his butt.
And who wants to leave buttprints in the sands of time?