For those in the northeast US, the Sunbeam Bread area:

For decades, Sunbeam was advertised as "batter-whipped". It DID had a
smoother texture than most white breads, and, as the TV commercials
showed, if you ripped it vertically, it would rip in a straight line,
unlike other breads.

I just noticed that it no longer has this smooth texture, and a check
of the label shows that it is no longer billed as "batter-whipped".
Does anybody know when this change took place, or if they announced
that they were changing the basic texture of the bread?

My emails to Sunbeam have gone unanswered.

> wrote in message
oups.com...
> For those in the northeast US, the Sunbeam Bread area:
>
> For decades, Sunbeam was advertised as "batter-whipped". It DID had a
> smoother texture than most white breads, and, as the TV commercials
> showed, if you ripped it vertically, it would rip in a straight line,
> unlike other breads.
>
> I just noticed that it no longer has this smooth texture, and a check
> of the label shows that it is no longer billed as "batter-whipped".
> Does anybody know when this change took place, or if they announced
> that they were changing the basic texture of the bread?
>
> My emails to Sunbeam have gone unanswered.
>

Call them. It's difficult for someone to slither away from a phone call.

Doug Kanter wrote:
> > wrote in message
> oups.com...
> > For those in the northeast US, the Sunbeam Bread area:
> >
> > For decades, Sunbeam was advertised as "batter-whipped". It DID had a
> > smoother texture than most white breads, and, as the TV commercials
> > showed, if you ripped it vertically, it would rip in a straight line,
> > unlike other breads.
> >



It used to be a staple in some homes in the South, too; we had a
Sunbeam bakery here in town. Never cared for it as it had too much
moisture in it. Hence, every bite had to be peeled off the roof of the
mouth. Oh yuck.

It used to be a staple in some homes in the South, too; we had a
Sunbeam bakery here in town. Never cared for it as it had too much
moisture in it. Hence, every bite had to be peeled off the roof of the
mouth. Oh yuck.

I still remember the jingle: "Batter-whipped Sunbeam bread". I haven't
seen it for years around here, (Northeast).
It was advertised as having no holes, and It cost a nickel more than
any other white bread available in my poor neighborhood. We didn't
buy it unless there was nothing left in the store, and I never cared
for the flavor or texture. Yuck is right!