OK, so it's clever marketing. But I confess to paying attention to the
print ad that led me to the website below. So many ads for things are
based on the idea of indulging *yourself*, it is quite radical to have a
product being promoted on the premise that you can use it to make other
people happy.

Saving the world one cupcake at a time (cupcakes are very fashionable at
the moment) is a bit fantastical, but it's a great antidote to the
nausea induced by the ad for the planet wrecking SUV on the previous page.

http://www.nestle.com.au/Brands/Baking/RAOS/Default.htm

Christine

Old Mother Ashby wrote:.
>
> Saving the world one cupcake at a time (cupcakes are very fashionable at
> the moment) is a bit fantastical, but it's a great antidote to the
> nausea induced by the ad for the planet wrecking SUV on the previous page.

This is too weird...two years ago my sister and I entertained the idea
of giving up our day jobs and going full time into the cupcake business
after taking on a few nice jobs doing weddings, baby showers, etc., and
the support and approval that came from all of that. I distinctly
recall our discussion about what we would call the business, and while
we didn't agree on the name, we agreed on the message tag: "Making the
world a better place, one cupcake at a time!" I guess it's everywhere.
;-D

Sandy

wrote:
>
> Old Mother Ashby wrote:.
>>
>> Saving the world one cupcake at a time (cupcakes are very fashionable at
>> the moment) is a bit fantastical, but it's a great antidote to the
>> nausea induced by the ad for the planet wrecking SUV on the previous page.
>
> This is too weird...two years ago my sister and I entertained the idea
> of giving up our day jobs and going full time into the cupcake business
> after taking on a few nice jobs doing weddings, baby showers, etc., and
> the support and approval that came from all of that. I distinctly
> recall our discussion about what we would call the business, and while
> we didn't agree on the name, we agreed on the message tag: "Making the
> world a better place, one cupcake at a time!" I guess it's everywhere.
> ;-D
>
> Sandy
>

There's a cupcake bakery/sandwich shop here in Minneapolis. I am deeply in
love with them. They have a millions kinds of cupcakes, almost all are
fabulous. Every once in a while I'll swing by and pick up a couple dozen for
the office.

--
..:Heather:.
www.velvet-c.com
Step off, beyotches, I'm the roflpimp!

The Bubbo wrote:
>
> There's a cupcake bakery/sandwich shop here in Minneapolis. I am deeply in
> love with them. They have a millions kinds of cupcakes, almost all are
> fabulous. Every once in a while I'll swing by and pick up a couple dozen for
> the office.
>
When I was in NYC last September (with Aussie relos) we made the
pilgrimage to the Magnolia Bakery which is so famous for cupcakes.
Disappointed!! We just marveled at how a bakery could become so
prominent for such common stuff, and not just charge a fortune for it,
but post signs alerting patrons to the LIMIT you were allowed to buy
because of the crowds lined up to get in. Feh! I'd love to challenge
them to a blind taste of my cupcakes vs. their's any day.

Sandy

But isn't that usually true? Home-made (when it's well done) versus
store bought? Not that I'm going to claim goodness for my cupcakes -
they're okay but nothing special - but I know the bakers out there
could knock my socks off. And I don't mean the professional bakeries, I
mean the at-home kind.

If anybody cares to share a few tidbits about how to make cupcakes
really special, that'd be a goodness too.......

Jen L.
wrote:
> The Bubbo wrote:
> >
> > There's a cupcake bakery/sandwich shop here in Minneapolis. I am deeply in
> > love with them. They have a millions kinds of cupcakes, almost all are
> > fabulous. Every once in a while I'll swing by and pick up a couple dozen for
> > the office.
> >
> When I was in NYC last September (with Aussie relos) we made the
> pilgrimage to the Magnolia Bakery which is so famous for cupcakes.
> Disappointed!! We just marveled at how a bakery could become so
> prominent for such common stuff, and not just charge a fortune for it,
> but post signs alerting patrons to the LIMIT you were allowed to buy
> because of the crowds lined up to get in. Feh! I'd love to challenge
> them to a blind taste of my cupcakes vs. their's any day.
>
> Sandy

wrote:
>
> If anybody cares to share a few tidbits about how to make cupcakes
> really special, that'd be a goodness too.......
>
Since they're small and can easily overbake or dry out, I like to
search out recipes that produce a really moist flavorful cake. Usually
buttermilk or sour cream will be a key ingredient for a cake that can
hold up. And if it's chocolate you want, add coffee and vanilla to
enhance the chocolate flavor.

I've also taken to adding cream cheese or mascarpone to my basic
buttercream frosting (substitute half cheese for half of the butter),
which stablizes it in warmer weather, and adds a luxurious texture.

Sandy

wrote:
>
> If anybody cares to share a few tidbits about how to make cupcakes
> really special, that'd be a goodness too.......
>
Since they're small and can easily overbake or dry out, I like to
search out recipes that produce a really moist flavorful cake. Usually
buttermilk or sour cream will be a key ingredient for a cake that can
hold up. And if it's chocolate you want, add coffee and vanilla to
enhance the chocolate flavor.

I've also taken to adding cream cheese or mascarpone to my basic
buttercream frosting (substitute half cheese for half of the butter),
which stablizes it in warmer weather, and adds a luxurious texture.

Sandy