I found this interesting bit of information on Lipton Tea's Canadian
website.

http://www.time-for-tea.com/facts.asp

They are claiming that the Swiss drink the most Lipton tea in the world
- over 7 liters per person per year. Seven liters in a year is not a
lot. I drink about 7 liters of tea in about two days. I would also
have thought that the US was a much bigger market for Lipton than
Switzerland. Could this be an error on the website?

"Pat" > wrote in news:1137336805.987266.325660
@g44g2000cwa.googlegroups.com:

> I found this interesting bit of information on Lipton Tea's Canadian
> website.
>
> http://www.time-for-tea.com/facts.asp
>
> They are claiming that the Swiss drink the most Lipton tea in the world
> - over 7 liters per person per year. Seven liters in a year is not a
> lot. I drink about 7 liters of tea in about two days. I would also
> have thought that the US was a much bigger market for Lipton than
> Switzerland. Could this be an error on the website?

Agreed that the US is a bigger potential market than Switzerland for lots of
things, certainly Lipton tea. Don't go by your own tea consumption, though.
It's unclear from your post how much *Lipton* you drink. (I consume around
1-3 liters/day myself, but no Lipton at all.)

But first and foremost, the page is advertising aimed at the general public.
One should'nt take sales claims on advertising (especially those made with
the registered trademark symbol) as necessarily accurate. :-)

Ozzy

Ozzy wrote:
> Agreed that the US is a bigger potential market than Switzerland for lots of
> things, certainly Lipton tea. Don't go by your own tea consumption, though.
> It's unclear from your post how much *Lipton* you drink. (I consume around
> 1-3 liters/day myself, but no Lipton at all.)

I *LOVE* Lipton! I'll take an order of Lipton, Lipton, Lipton, Lipton,
Lipton, Lipton, Lipton, eggs, and Lipton! And could you substitute the
eggs for Lipton?

Now excuse me whilst I break into a silly song...

Ozzy wrote:

>
> Agreed that the US is a bigger potential market than Switzerland for lots of
> things, certainly Lipton tea. Don't go by your own tea consumption, though.
> It's unclear from your post how much *Lipton* you drink. (I consume around
> 1-3 liters/day myself, but no Lipton at all.)


---------> I don't drink any Lipton, period. I think it is the worst
tea available. I may drink it occasionally, out of politeness, if I am
at someone's house and it is offered, but other than that I avoid it
like the plague.


>
> But first and foremost, the page is advertising aimed at the general public.
> One should'nt take sales claims on advertising (especially those made with
> the registered trademark symbol) as necessarily accurate. :-)
>


--------> Point taken. But if they are going to brag about their
sales, don't you think they'd choose a higher number than seven liters
a year? Seven liters a year of anything is very little, don't you
think?


> Ozzy

Ozzy wrote:

>
> Agreed that the US is a bigger potential market than Switzerland for lots of
> things, certainly Lipton tea. Don't go by your own tea consumption, though.
> It's unclear from your post how much *Lipton* you drink. (I consume around
> 1-3 liters/day myself, but no Lipton at all.)


---------> I don't drink any Lipton, period. I think it is the worst
tea available. I may drink it occasionally, out of politeness, if I am
at someone's house and it is offered, but other than that I avoid it
like the plague.


>
> But first and foremost, the page is advertising aimed at the general public.
> One should'nt take sales claims on advertising (especially those made with
> the registered trademark symbol) as necessarily accurate. :-)
>


--------> Point taken. But if they are going to brag about their
sales, don't you think they'd choose a higher number than seven liters
a year? Seven liters a year of anything is very little, don't you
think?


> Ozzy

"Pat" > wrote in
ups.com:


> ---------> I don't drink any Lipton, period. I think it is the worst
> tea available. I may drink it occasionally, out of politeness, if I am
> at someone's house and it is offered, but other than that I avoid it
> like the plague.
>

Exactly, but

>
> --------> Point taken. But if they are going to brag about their
> sales, don't you think they'd choose a higher number than seven liters
> a year? Seven liters a year of anything is very little, don't you
> think?
>

That would be approx 236 fl. oz., i.e. 39 (and a fraction) six oz. cups
annually. It *does* seem low to me, but I am a confirmed teadrinker, even
an excessive one. Were I in addition a certain type of ad copywriter, I
should probably claim a higher figure.

Alternatively, you could take the net weight of Lipton tea sold in
Switzerland for a given year, estimate how much liquor that would yield
(depending on the form), and obtain some sort of figure. Seven liters per
person might actually be it. They don't provide any sources for the
information -- it's not that type of ad. Who is to say whether it's an
'accurrate' guesstimate, intended hype, or some sort of typo? Not I.

Ozzy

"Pat" > wrote in message
oups.com...
>
> Ozzy wrote:
>
>>
>> Agreed that the US is a bigger potential market than Switzerland for lots
>> of
>> things, certainly Lipton tea. Don't go by your own tea consumption,
>> though.
>> It's unclear from your post how much *Lipton* you drink. (I consume
>> around
>> 1-3 liters/day myself, but no Lipton at all.)
>
>
> ---------> I don't drink any Lipton, period. I think it is the worst
> tea available. I may drink it occasionally, out of politeness, if I am
> at someone's house and it is offered, but other than that I avoid it
> like the plague.

>> Ozzy
>


I drink Lipton CTC Assam from my local Indian supermarket. It's not
horrible, it's certainly better than the bags I was raised on. Of course I'm
also one of those tea ignoramouses that puts milk and sugar in their black
tea (depending). But I know my oolongs from my puers. ::sniff:: do you guys
still love me? :uppy dog eyes:: lol !!

(I'm also one of those people who have been known to like being
iconoclasts...so..)


Melinda, drinking (cover your eyes if this disturbs you) black label blend
fannings from Uptons and listening to V-8 Ford, Jimmy Cotton....oh yeah
that's menace...

Pat writes;
They are claiming that the Swiss drink the most Lipton tea in the world
- over 7 liters per person per year. Seven liters in a year is not a
lot. I drink about 7 liters of tea in about two days. I would also
have thought that the US was a much bigger market for Lipton than
Switzerland. Could this be an error on the website?

I think the difference is in the name Lipton. Perhaps there isn't a
lot of competition for Lipton in Switzerland.

In the USA today there is Tetley, Rose, and several others. The US
market is also being invaded by "gourmet" everything including tea so
Twinnings and Stash are getting their share of the former Lipton
market.

Anyway, FWIW that would be my explanation of such an apparant mistake.
Kitty

Kitty wrote:

> I think the difference is in the name Lipton. Perhaps there isn't a
> lot of competition for Lipton in Switzerland.
>
> In the USA today there is Tetley, Rose, and several others. The US
> market is also being invaded by "gourmet" everything including tea so
> Twinnings and Stash are getting their share of the former Lipton
> market.


--------> I think you may have a point there. In countries where tea
drinking is taken seriously, such as Great Britain and Ireland, Lipton
is not even available, except perhaps in some flavored and herbal
varieties.

I would have thought that in the US, more than seven liters per person
per year of Lipton iced tea would be consumed. But then again, Lipton
isn't as dominant in the ready-to-drink market; there is some stiff
competition from Snapple, Arizona and some others.

Melinda wrote:

>
> I drink Lipton CTC Assam from my local Indian supermarket. It's not
> horrible, it's certainly better than the bags I was raised on. Of course I'm
> also one of those tea ignoramouses that puts milk and sugar in their black
> tea (depending). But I know my oolongs from my puers. ::sniff:: do you guys
> still love me? :uppy dog eyes:: lol !!


The Lipton that you buy in Indian supermarkets is not the same as the
Lipton produced for the American market. I haven't tried the "Indian"
Lipton, but I'm told that it is actually quite good.

As I said before, I think most of the "supermarket" blends - Tetley,
Red Rose, Salada - are perfectly acceptable teas. I just wish that
there was more tea per bag. All of these teas are vastly superior to
the American version of Lipton, IMO. It's unfortunate that Lipton
dominates the US market so much. Many people think all tea tastes like
Lipton. If the other brands were more competitive, and people could
taste the difference, perhaps hot tea would be more popular here.

BTW, no need to apologize for adding milk and sugar to your tea if that
is how you like it.

Pat wrote:
> I found this interesting bit of information on Lipton Tea's Canadian
> website.
>
> http://www.time-for-tea.com/facts.asp
>
> They are claiming that the Swiss drink the most Lipton tea in the world
> - over 7 liters per person per year. Seven liters in a year is not a
> lot. I drink about 7 liters of tea in about two days. I would also
> have thought that the US was a much bigger market for Lipton than
> Switzerland. Could this be an error on the website?
>
Don't forget to consider that this is an average and includes all those
Swiss who don't drink any Lipton, or even any tea at all.

I'm sure the average tea consumption of most americans would be quite
low, since many americans don't drink tea at all. Could be the same
with the Swiss, but for whatever reason, whatever tea they drink tends
to be lipton.

THat would be my thought. THe denomenator in Switzerland would be
pretty small...

"Pat" > wrote in message
oups.com...

>
> BTW, no need to apologize for adding milk and sugar to your tea if that
> is how you like it.
>

Oh I know, that was all said very tongue in cheek. I have never had anyone
actually flame me for putting milk in some of my tea. Tea drinkers are
usually a pretty tolerant bunch.

Melinda

Melinda wrote:
>> Oh I know, that was all said very tongue in cheek. I have never had anyone
> actually flame me for putting milk in some of my tea. Tea drinkers are
> usually a pretty tolerant bunch.
>
> Melinda


Now, if you were using cream or half-and-half instead of milk, that
would be another story!! LOL